/* =========================================================
   SM DIGITAL — styles.css
   Blanco, tipografía fina, cursivas serif y azul SM como acento
   ========================================================= */
@font-face{font-family:"Inter";font-style:normal;font-weight:100 900;font-display:swap;src:url("assets/fonts/inter.woff2") format("woff2")}
@font-face{font-family:"Instrument Serif";font-style:italic;font-weight:400;font-display:swap;src:url("assets/fonts/instrument-serif-italic.woff2") format("woff2")}
@font-face{font-family:"Mano";font-style:normal;font-weight:400;font-display:swap;src:url("assets/fonts/handwritten.woff2") format("woff2")}

:root{
  color-scheme:light;
  --bg:#ffffff;
  --soft:#f6f6f4;
  --soft-2:#eeeeeb;
  --line:#e7e7e3;
  --ink:#0b0b0b;
  --ink-2:#3a3a37;
  --mute:#76766f;
  --blue:#0020ff;
  --blue-soft:#eef0ff;
  --ok:#14a05a;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --serif:"Instrument Serif",Georgia,"Times New Roman",serif;
  --hand:"Mano","Comic Sans MS",cursive;
  --max:1200px;
  --pad:clamp(16px,4vw,40px);
  --r:24px;
  --ease:cubic-bezier(.22,1,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.55;font-optical-sizing:auto;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button,input,textarea{font:inherit;color:inherit}
::selection{background:var(--blue);color:#fff}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:8px}
.wrap{width:100%;max-width:var(--max);margin:0 auto;padding-inline:var(--pad)}

/* ---------- Tipografía ---------- */
h1,h2,h3{margin:0;font-weight:400;letter-spacing:-.035em;line-height:1.05;text-wrap:balance}
h1{font-size:clamp(2.6rem,6vw,4.6rem)}
h2{font-size:clamp(2rem,4vw,2.9rem)}
h3{font-size:1.3rem;letter-spacing:-.02em;line-height:1.2}
p{margin:0}
em,.it{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}
.sub{color:var(--mute);font-size:1.05rem;max-width:52ch;line-height:1.55}
.chip{display:inline-flex;align-items:center;gap:8px;padding:6px 12px;border-radius:999px;background:var(--soft);border:1px solid var(--line);font-size:.82rem;color:var(--ink-2)}
.chip--blue{background:var(--blue-soft);border-color:#d9deff;color:var(--blue)}
.hand{font-family:var(--hand);color:var(--blue);font-size:1.45rem;line-height:1;letter-spacing:0}

/* ---------- Botones ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;padding:13px 22px;border-radius:999px;font-size:.95rem;font-weight:500;letter-spacing:-.01em;border:1px solid transparent;cursor:pointer;transition:background .25s,transform .25s var(--ease),border-color .25s;white-space:nowrap}
.btn svg{width:16px;height:16px;transition:transform .3s var(--ease)}
.btn:hover svg{transform:translateX(3px)}
.btn--dark{background:var(--ink);color:#fff}
.btn--dark:hover{background:#2a2a2a}
.btn--light{background:var(--soft);color:var(--ink);border-color:var(--line)}
.btn--light:hover{background:var(--soft-2)}
.btn--blue{background:var(--blue);color:#fff}
.btn--blue:hover{background:#001ad0}
.btn--white{background:#fff;color:var(--ink)}
.btn--white:hover{background:var(--soft)}
.btn--lg{padding:16px 26px;font-size:1rem}
.link{display:inline-flex;align-items:center;gap:6px;font-weight:500;border-bottom:1px solid currentColor;padding-bottom:2px;white-space:nowrap}
.link svg{width:16px;height:16px}

/* ---------- Header ---------- */
.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:rgba(255,255,255,.88);backdrop-filter:saturate(160%) blur(12px);-webkit-backdrop-filter:saturate(160%) blur(12px);border-bottom:1px solid transparent;transition:border-color .3s}
.top.is-scrolled{border-color:var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;height:72px}
.logo{display:flex;align-items:center}
.logo img{height:22px;width:auto}
.menu{display:flex;gap:4px;list-style:none;margin:0;padding:0}
.menu a{display:block;padding:8px 12px;border-radius:999px;font-size:.9rem;color:var(--ink-2);transition:background .2s,color .2s}
.menu a:hover,.menu a[aria-current="page"]{background:var(--soft);color:var(--ink)}
.nav-r{display:flex;align-items:center;gap:8px}
.nav-r .btn{padding:10px 18px;font-size:.9rem}
.burger{display:none;width:42px;height:42px;border-radius:50%;background:var(--soft);border:1px solid var(--line);cursor:pointer;position:relative}
.burger i{position:absolute;left:13px;right:13px;height:1.5px;background:var(--ink);transition:.3s var(--ease)}
.burger i:nth-child(1){top:16px}.burger i:nth-child(2){top:24px}
.open .burger i:nth-child(1){top:20px;transform:rotate(45deg)}
.open .burger i:nth-child(2){top:20px;transform:rotate(-45deg)}
.drawer{display:none}
.open .drawer{display:flex}
.drawer{position:fixed;inset:72px 0 0 0;z-index:49;background:#fff;flex-direction:column;padding:24px var(--pad);gap:2px;overflow-y:auto}
.drawer a{font-size:1.8rem;letter-spacing:-.03em;padding:10px 0;border-bottom:1px solid var(--line)}
.drawer .btn{margin-top:20px;justify-content:center;font-size:1rem;border:0}

/* ---------- Secciones ---------- */
.sec{padding-block:clamp(72px,10vw,128px)}
.sec--soft{background:var(--soft)}
.head{display:flex;flex-direction:column;gap:16px;margin-bottom:clamp(36px,5vw,56px);max-width:720px}
.head--c{align-items:center;text-align:center;margin-inline:auto}
.head--row{flex-direction:row;justify-content:space-between;align-items:flex-end;max-width:none;flex-wrap:wrap;gap:24px}
.head--row .sub{max-width:40ch}

/* ---------- Hero home ---------- */
.hero{padding-block:clamp(56px,9vw,104px) clamp(40px,6vw,72px);text-align:center}
.hero-in{display:flex;flex-direction:column;align-items:center;gap:26px}
.proof{display:flex;flex-wrap:wrap;justify-content:center;gap:8px}
.proof .chip svg{width:14px;height:14px}
.stars{color:#f5a400;letter-spacing:1px;font-size:.8rem}
.hero h1{font-size:clamp(2.7rem,7vw,5.4rem);max-width:15ch;line-height:1}
.hero h1 em{font-size:1.08em}
.swap{display:inline-grid;vertical-align:baseline}
.swap > span{grid-area:1/1;opacity:0;transform:translateY(.25em);filter:blur(4px);transition:opacity .6s var(--ease),transform .6s var(--ease),filter .6s}
.swap > span.on{opacity:1;transform:none;filter:none}
.no-js .swap > span:first-child{opacity:1;transform:none;filter:none}
.hero .sub{text-align:center}
.hero-cta{display:flex;flex-wrap:wrap;justify-content:center;gap:10px}
.note{position:relative;display:inline-flex;align-items:center;gap:8px;transform:rotate(-3deg)}
.note svg{width:46px;height:30px;color:var(--blue)}

/* proyectos en movimiento */
.strip-t{margin-top:clamp(48px,7vw,80px);font-size:.85rem;color:var(--mute);text-align:center}
.strip{margin-top:18px;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.strip-track{display:flex;gap:12px;width:max-content;animation:slide 50s linear infinite}
.strip:hover .strip-track{animation-play-state:paused}
@keyframes slide{to{transform:translateX(-50%)}}
.tile{position:relative;flex:none;width:190px;height:240px;border-radius:18px;padding:16px;display:flex;flex-direction:column;justify-content:flex-end;gap:2px;text-align:left;overflow:hidden;background:var(--c,#eee);color:var(--t,#111)}
.tile b{font-size:1.15rem;font-weight:600;letter-spacing:-.02em}
.tile small{font-size:.78rem;opacity:.75}
.tile img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tile .mk{position:absolute;top:16px;left:16px;font-family:var(--serif);font-style:italic;font-size:2.6rem;line-height:1;opacity:.9}

/* ---------- Servicios ---------- */
.svc{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.svc a{display:flex;flex-direction:column;gap:22px;padding:14px 14px 26px;border-radius:var(--r);background:var(--soft);border:1px solid var(--line);transition:border-color .3s,transform .4s var(--ease)}
.svc a:hover{border-color:#cfcfca;transform:translateY(-3px)}
.svc-vis{height:250px;border-radius:16px;background:#fff;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;overflow:hidden;padding:22px;position:relative}
.svc-txt{display:flex;flex-direction:column;gap:8px;padding-inline:10px}
.svc-txt h3{font-size:1.6rem;letter-spacing:-.03em;display:flex;justify-content:space-between;align-items:center;gap:12px}
.svc-txt h3 svg{width:22px;height:22px;flex:none;transition:transform .3s var(--ease)}
.svc a:hover h3 svg{transform:translate(3px,-3px)}
.svc-txt p{color:var(--mute);max-width:46ch}
.tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:6px}
.tags span{font-size:.76rem;padding:4px 10px;border-radius:999px;background:#fff;border:1px solid var(--line);color:var(--ink-2)}

/* ---------- Mini interfaces (ilustraciones) ---------- */
.ui{width:100%;max-width:380px;border-radius:14px;background:#fff;border:1px solid var(--line);box-shadow:0 1px 2px rgba(0,0,0,.04),0 14px 34px -18px rgba(0,0,0,.18);overflow:hidden;font-size:.72rem}
.ui-bar{display:flex;align-items:center;gap:5px;padding:9px 11px;border-bottom:1px solid var(--line);background:#fbfbfa}
.ui-bar i{width:7px;height:7px;border-radius:50%;background:#dcdcd7}
.ui-bar span{margin-left:8px;flex:1;height:16px;border-radius:5px;background:var(--soft);font-size:.62rem;color:var(--mute);display:flex;align-items:center;padding-inline:8px}
.ui-b{padding:14px;display:grid;gap:9px}
.ln{height:7px;border-radius:4px;background:var(--soft-2)}
.ln--d{background:var(--ink)}
.ln--b{background:var(--blue)}
.pill-s{display:inline-block;padding:6px 11px;border-radius:999px;background:var(--ink);color:#fff;font-size:.62rem;font-weight:500;justify-self:start}
.pill-s--b{background:var(--blue)}
.ui-hero{display:grid;gap:7px;padding:14px;border-radius:10px;background:var(--soft)}
.ui-hero b{font-size:1rem;font-weight:500;letter-spacing:-.03em;line-height:1.1}
.ui-hero b em{font-size:1.05em}
.ui-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:7px}
.ui-cols div{height:38px;border-radius:8px;background:var(--soft)}
.prods{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.prod{display:grid;gap:5px}
.prod-i{aspect-ratio:1;border-radius:9px;background:var(--soft);display:grid;place-items:center}
.prod-i i{width:44%;aspect-ratio:1;border-radius:50%;background:#d7d4cc}
.prod:nth-child(2) .prod-i i{border-radius:22%;background:#c9cfe6}
.prod:nth-child(3) .prod-i i{border-radius:40% 40% 12px 12px;background:#e4d8c3}
.prod-p{display:flex;justify-content:space-between;align-items:center;font-weight:600;font-size:.66rem}
.add{font-size:.56rem;padding:3px 7px;border-radius:999px;background:var(--ink);color:#fff;font-weight:500}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:7px}
.kpi{padding:8px;border-radius:9px;background:var(--soft)}
.kpi small{display:block;color:var(--mute);font-size:.56rem}
.kpi b{font-size:.9rem;font-weight:600}
.kpi em{font-family:var(--sans);font-style:normal;color:var(--ok);font-size:.56rem;margin-left:3px}
.kan{display:grid;grid-template-columns:repeat(3,1fr);gap:7px}
.kc{border-radius:9px;background:var(--soft);padding:6px;display:grid;gap:5px;align-content:start}
.kc > small{font-size:.54rem;color:var(--mute);text-transform:uppercase;letter-spacing:.06em}
.kcard{background:#fff;border:1px solid var(--line);border-radius:7px;padding:6px;display:grid;gap:4px}
.kcard .ln{height:5px}
.kcard--on{border-color:var(--blue);box-shadow:0 0 0 2px var(--blue-soft)}
.phone{width:176px;border-radius:26px;border:6px solid var(--ink);background:#fff;overflow:hidden;box-shadow:0 18px 40px -20px rgba(0,0,0,.35)}
.ad-h{display:flex;align-items:center;gap:6px;padding:8px;font-size:.58rem;font-weight:600}
.ad-h i{width:18px;height:18px;border-radius:50%;background:var(--blue)}
.ad-h small{display:block;font-weight:400;color:var(--mute);font-size:.5rem}
.ad-img{aspect-ratio:4/5;background:#ecebe6;display:flex;align-items:flex-end;padding:12px}
.ad-img b{font-size:1.05rem;font-weight:500;letter-spacing:-.03em;line-height:1.05}
.ad-cta{display:flex;justify-content:space-between;align-items:center;padding:8px;font-size:.56rem;font-weight:600;border-bottom:1px solid var(--line)}
.ad-cta span{background:var(--blue);color:#fff;padding:4px 8px;border-radius:5px}
.ad-a{display:flex;gap:8px;padding:8px}
.ad-a i{width:12px;height:12px;border-radius:50%;border:1.5px solid var(--ink)}
.toast{position:absolute;display:flex;align-items:center;gap:8px;padding:9px 12px;border-radius:12px;background:#fff;border:1px solid var(--line);box-shadow:0 12px 26px -14px rgba(0,0,0,.3);font-size:.72rem;white-space:nowrap}
.toast b{display:block;font-weight:600}
.toast small{color:var(--mute)}
.toast i{width:24px;height:24px;border-radius:7px;background:var(--blue-soft);color:var(--blue);display:grid;place-items:center;font-style:normal;font-weight:700;flex:none}
.toast i.ok{background:#e6f6ee;color:var(--ok)}

/* ---------- Fases ---------- */
.phases{display:grid;gap:16px}
.phase{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(20px,4vw,56px);align-items:center;padding:14px;border-radius:var(--r);background:var(--soft);border:1px solid var(--line)}
.phase:nth-child(even) .ph-vis{order:2}
.ph-vis{min-height:320px;border-radius:16px;background:#fff;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;padding:28px;position:relative;overflow:hidden}
.ph-txt{display:flex;flex-direction:column;gap:14px;padding:16px clamp(8px,2vw,24px)}
.ph-txt h3{font-size:clamp(1.5rem,2.4vw,1.9rem);letter-spacing:-.03em}
.ph-txt p{color:var(--mute);max-width:46ch}
.ticks{list-style:none;margin:6px 0 0;padding:14px 0 0;border-top:1px solid var(--line);display:grid;gap:8px}
.ticks li{display:flex;gap:10px;align-items:baseline;color:var(--ink-2);font-size:.95rem}
.ticks li::before{content:"✓";color:var(--blue);font-weight:600}

/* chat */
.chat{width:100%;max-width:340px;display:grid;gap:10px}
.msg{display:flex;gap:8px;align-items:flex-end;max-width:88%}
.msg i{width:26px;height:26px;border-radius:50%;flex:none;display:grid;place-items:center;font-style:normal;font-size:.6rem;font-weight:700;background:var(--ink);color:#fff}
.msg p{padding:9px 12px;border-radius:14px 14px 14px 4px;background:var(--soft);font-size:.85rem;line-height:1.35}
.msg--me{justify-self:end;flex-direction:row-reverse}
.msg--me i{background:var(--blue)}
.msg--me p{background:var(--blue);color:#fff;border-radius:14px 14px 4px 14px}
.js .chat .msg{opacity:0;transform:translateY(8px);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.js .chat.go .msg{opacity:1;transform:none}
.chat.go .msg:nth-child(2){transition-delay:.5s}.chat.go .msg:nth-child(3){transition-delay:1s}.chat.go .msg:nth-child(4){transition-delay:1.5s}

/* propuesta */
.doc{width:100%;max-width:330px;border-radius:12px;border:1px solid var(--line);background:#fff;padding:18px;display:grid;gap:10px;box-shadow:0 14px 30px -20px rgba(0,0,0,.3)}
.doc-h{display:flex;justify-content:space-between;align-items:center;font-size:.72rem;color:var(--mute)}
.doc-h b{color:var(--ink);font-size:.95rem;font-weight:600}
.doc-row{display:flex;justify-content:space-between;font-size:.78rem;padding-block:6px;border-bottom:1px dashed var(--line)}
.doc-row span:last-child{color:var(--mute)}
.stamp{position:absolute;right:22px;bottom:22px;transform:rotate(-8deg);border:2px solid var(--blue);color:var(--blue);border-radius:8px;padding:4px 10px;font-weight:700;font-size:.78rem;letter-spacing:.06em}

/* dispositivos */
.devs{display:flex;align-items:flex-end;gap:12px}
.devs .ui{max-width:250px}
.mob{width:84px;border-radius:14px;border:1px solid var(--line);background:#fff;padding:8px;display:grid;gap:5px;box-shadow:0 14px 30px -20px rgba(0,0,0,.3)}

/* lanzamiento */
.launch{width:100%;max-width:330px;display:grid;gap:8px}
.lrow{display:flex;align-items:center;gap:10px;padding:11px 12px;border-radius:12px;border:1px solid var(--line);background:#fff;font-size:.85rem}
.lrow i{width:20px;height:20px;border-radius:50%;flex:none;display:grid;place-items:center;font-style:normal;font-size:.62rem;background:#e6f6ee;color:var(--ok);font-weight:700}
.lrow span{margin-left:auto;font-size:.72rem;color:var(--mute)}

/* ---------- Proyectos ---------- */
.works{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.work{display:flex;flex-direction:column;gap:12px}
.work-c{position:relative;aspect-ratio:4/3;border-radius:18px;background:var(--c,#eee);color:var(--t,#111);overflow:hidden;display:flex;align-items:flex-end;padding:18px}
.work-c img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.work-c b{position:relative;font-size:clamp(1.4rem,2.4vw,2rem);font-weight:500;letter-spacing:-.04em;line-height:1}
.work-c .mk{position:absolute;top:14px;right:18px;font-family:var(--serif);font-style:italic;font-size:3.4rem;line-height:1;opacity:.85}
.work-m{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding-inline:4px}
.work-m strong{font-weight:500}
.work-m span{font-size:.85rem;color:var(--mute)}

/* ---------- Datos ---------- */
.facts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.fact{padding:22px;border-radius:20px;border:1px solid var(--line);display:flex;flex-direction:column;gap:6px}
.fact b{font-size:clamp(2rem,3.6vw,2.8rem);font-weight:400;letter-spacing:-.05em;line-height:1}
.fact span{color:var(--mute);font-size:.9rem}

/* ---------- Por qué ---------- */
.why{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.why div{padding:26px;border-radius:var(--r);background:#fff;border:1px solid var(--line);display:flex;flex-direction:column;gap:10px}
.why h3{font-size:1.25rem}
.why p{color:var(--mute);font-size:.95rem}
.why .chip{align-self:flex-start;margin-bottom:8px}

/* ---------- Calculadora ---------- */
.calc{display:grid;grid-template-columns:1.1fr 1fr;gap:16px;align-items:stretch}
.calc-in,.calc-out{border-radius:var(--r);padding:clamp(22px,3vw,34px);display:flex;flex-direction:column;gap:22px}
.calc-in{background:#fff;border:1px solid var(--line)}
.calc-out{background:var(--ink);color:#fff;justify-content:space-between}
.rng{display:grid;gap:10px}
.rng-t{display:flex;justify-content:space-between;align-items:baseline;gap:12px;font-size:.92rem;color:var(--ink-2)}
.rng-t output{font-weight:600;color:var(--ink);font-variant-numeric:tabular-nums;font-size:1rem}
.rng input{width:100%;accent-color:var(--blue);height:22px;cursor:pointer}
.big{font-size:clamp(2.6rem,5vw,3.8rem);letter-spacing:-.05em;line-height:1;font-variant-numeric:tabular-nums}
.big small{font-size:.4em;letter-spacing:-.01em;color:rgba(255,255,255,.65);margin-left:6px}
.calc-out .lbl{color:rgba(255,255,255,.65);font-size:.9rem}
.calc-rows{display:grid;gap:10px;padding-top:18px;border-top:1px solid rgba(255,255,255,.15)}
.calc-rows div{display:flex;justify-content:space-between;gap:12px;font-size:.92rem;color:rgba(255,255,255,.75)}
.calc-rows b{color:#fff;font-weight:500;font-variant-numeric:tabular-nums}
.calc-note{font-size:.78rem;color:rgba(255,255,255,.5)}

/* ---------- FAQ ---------- */
.faq{display:grid;grid-template-columns:1fr 1.5fr;gap:clamp(30px,6vw,80px);align-items:start}
.faq-l{border-top:1px solid var(--line)}
.faq-l details{border-bottom:1px solid var(--line)}
.faq-l summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:20px 0;font-size:1.05rem;letter-spacing:-.01em}
.faq-l summary::-webkit-details-marker{display:none}
.faq-l summary span{flex:none;width:28px;height:28px;border-radius:50%;background:var(--soft);display:grid;place-items:center;transition:transform .3s var(--ease),background .3s}
.faq-l summary span svg{width:14px;height:14px}
.faq-l details[open] summary span{transform:rotate(45deg);background:var(--ink);color:#fff}
.faq-l details p{padding:0 48px 22px 0;color:var(--mute);max-width:62ch}

/* ---------- CTA ---------- */
.cta{border-radius:32px;background:var(--ink);color:#fff;padding:clamp(40px,7vw,88px) var(--pad);text-align:center;display:flex;flex-direction:column;align-items:center;gap:20px;position:relative;overflow:hidden}
.cta h2{font-size:clamp(2.2rem,5vw,3.8rem);max-width:16ch}
.cta .sub{color:rgba(255,255,255,.7);text-align:center}
.cta .hero-cta{margin-top:8px}
.cta .hand{color:#8b9aff;transform:rotate(-2deg)}
.cta-mini{display:flex;flex-wrap:wrap;justify-content:center;gap:8px 22px;font-size:.85rem;color:rgba(255,255,255,.65)}

/* ---------- Footer ---------- */
.foot{padding-block:64px 32px}
.foot-g{display:grid;grid-template-columns:1.6fr repeat(3,minmax(0,1fr));gap:32px}
.foot-g p{color:var(--mute);font-size:.92rem;max-width:32ch;margin-top:16px}
.foot-g h4{margin:0 0 14px;font-size:.8rem;font-weight:500;color:var(--mute)}
.foot-g ul{list-style:none;margin:0;padding:0;display:grid;gap:9px;font-size:.92rem}
.foot-g a:hover{color:var(--blue)}
.foot-b{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;margin-top:48px;padding-top:22px;border-top:1px solid var(--line);font-size:.82rem;color:var(--mute)}
.wa{position:fixed;right:18px;bottom:calc(18px + env(safe-area-inset-bottom,0px));z-index:40;width:54px;height:54px;border-radius:50%;background:#25d366;color:#fff;display:grid;place-items:center;box-shadow:0 10px 26px -8px rgba(37,211,102,.6);transition:transform .3s var(--ease)}
.wa:hover{transform:scale(1.06)}
.wa svg{width:26px;height:26px}

/* =========================================================
   LANDINGS
   ========================================================= */
.lp{padding-block:clamp(40px,7vw,88px) clamp(56px,8vw,96px)}
.lp-g{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(28px,5vw,72px);align-items:center}
.lp-g > div{min-width:0}
.crumb{display:flex;gap:8px;font-size:.82rem;color:var(--mute);margin-bottom:20px}
.crumb a:hover{color:var(--ink)}
.lp h1{font-size:clamp(2.5rem,5.2vw,4.2rem)}
.lp h1 em{font-size:1.06em}
.lp .sub{margin-top:20px}
.lp .hero-cta{justify-content:flex-start;margin-top:28px}
.lp-proof{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:28px;font-size:.88rem;color:var(--ink-2)}
.lp-proof span::before{content:"✓ ";color:var(--blue);font-weight:600}
.lp-vis{position:relative;min-height:420px;border-radius:28px;background:var(--soft);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;padding:clamp(24px,4vw,44px)}
.lp-vis .note{position:absolute;left:24px;bottom:22px}

.pains{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.pain{padding:24px;border-radius:20px;background:#fff;border:1px solid var(--line);display:flex;flex-direction:column;gap:10px}
.pain q{quotes:none;font-family:var(--serif);font-style:italic;font-size:1.5rem;line-height:1.15;letter-spacing:-.01em}
.pain p{color:var(--mute);font-size:.94rem}
.turn{margin-top:16px;padding:clamp(22px,3vw,32px);border-radius:20px;background:var(--blue);color:#fff;display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap}
.turn p{font-size:clamp(1.2rem,2vw,1.5rem);letter-spacing:-.02em;line-height:1.25;max-width:36ch}

.inc{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.inc div{background:#fff;padding:26px;display:flex;flex-direction:column;gap:8px}
.inc b{font-weight:500;font-size:1.05rem;letter-spacing:-.01em}
.inc p{color:var(--mute);font-size:.92rem}
.inc i{font-style:normal;font-size:.75rem;color:var(--blue);font-weight:600}

.fw{display:flex;flex-wrap:wrap;gap:10px}
.fw span{padding:12px 18px;border-radius:999px;border:1px solid var(--line);background:#fff;font-size:.95rem}

.others{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.others a{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:20px 22px;border-radius:18px;border:1px solid var(--line);transition:background .25s}
.others a:hover{background:var(--soft)}
.others b{font-weight:500;font-size:1.1rem;letter-spacing:-.02em}
.others small{display:block;color:var(--mute);font-size:.85rem;margin-top:2px}
.others svg{width:18px;height:18px;flex:none}

/* =========================================================
   CONTACTO
   ========================================================= */
.ct{display:grid;grid-template-columns:.9fr 1.3fr;gap:clamp(28px,5vw,72px);align-items:start;padding-block:clamp(40px,6vw,80px) clamp(64px,8vw,104px)}
.ct > *{min-width:0}
.ct-side{display:flex;flex-direction:column;gap:22px;position:sticky;top:100px}
.ct-side h1{font-size:clamp(2.4rem,4.6vw,3.8rem)}
.direct{display:grid;gap:8px;margin-top:6px}
.direct a,.direct div{display:flex;align-items:center;gap:14px;padding:14px 16px;border-radius:16px;border:1px solid var(--line);transition:background .25s}
.direct a:hover{background:var(--soft)}
.direct svg{width:20px;height:20px;flex:none}
.direct b{display:block;font-weight:500}
.direct small{color:var(--mute);font-size:.85rem}

.wz{border-radius:28px;background:var(--soft);border:1px solid var(--line);padding:clamp(20px,3.5vw,40px)}
.wz-top{display:flex;justify-content:space-between;font-size:.85rem;color:var(--mute);margin-bottom:12px}
.bar{height:3px;border-radius:3px;background:var(--soft-2);overflow:hidden;margin-bottom:30px}
.bar i{display:block;height:100%;width:25%;background:var(--ink);border-radius:3px;transition:width .5s var(--ease)}
.step{border:0;margin:0;padding:0;min-width:0}
.ready .step{display:none}
.ready .step.on{display:block;animation:in .5s var(--ease)}
@keyframes in{from{opacity:0;transform:translateY(10px)}}
.step legend{padding:0;font-size:clamp(1.6rem,3vw,2.2rem);letter-spacing:-.035em;line-height:1.1;margin-bottom:6px}
.step legend em{font-size:1.06em}
.hint{color:var(--mute);margin-bottom:22px}
.opts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
.opt{position:relative;cursor:pointer}
.opt input{position:absolute;opacity:0;pointer-events:none}
.opt span{display:flex;flex-direction:column;gap:3px;height:100%;padding:16px 46px 16px 16px;border-radius:16px;background:#fff;border:1px solid var(--line);transition:border-color .2s,box-shadow .2s}
.opt b{font-weight:500}
.opt small{color:var(--mute);font-size:.84rem}
.opt span::after{content:"";position:absolute;top:16px;right:16px;width:20px;height:20px;border-radius:50%;border:1.5px solid #cfcfca;transition:.2s}
.opt:hover span{border-color:#c9c9c3}
.opt input:checked + span{border-color:var(--ink);box-shadow:0 0 0 1px var(--ink)}
.opt input:checked + span::after{border-color:var(--ink);background:var(--ink) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E") center/11px no-repeat}
.opt input:focus-visible + span{outline:2px solid var(--blue);outline-offset:2px}
.opt--full{grid-column:1/-1}
.fields{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
.fld{display:grid;gap:6px}
.fld--full{grid-column:1/-1}
.fld label{font-size:.85rem;color:var(--ink-2)}
.fld input,.fld textarea{width:100%;padding:14px 16px;border-radius:14px;border:1px solid var(--line);background:#fff;outline:none;transition:border-color .2s,box-shadow .2s;font-size:1rem}
.fld textarea{min-height:110px;resize:vertical}
.fld input:focus,.fld textarea:focus{border-color:var(--ink);box-shadow:0 0 0 1px var(--ink)}
.fld.bad input{border-color:#d33;box-shadow:0 0 0 1px #d33}
.ok-box{display:flex;gap:10px;align-items:flex-start;margin-top:16px;font-size:.88rem;color:var(--ink-2);cursor:pointer}
.ok-box input{width:18px;height:18px;margin-top:2px;accent-color:var(--ink);flex:none}
.ok-box a{text-decoration:underline}
.hp{position:absolute;left:-9999px}
.sum{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:18px}
.sum span{font-size:.8rem;padding:5px 11px;border-radius:999px;background:#fff;border:1px solid var(--line)}
.wz-nav{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-top:26px}
.back{background:none;border:0;color:var(--mute);cursor:pointer;padding:8px 2px;display:inline-flex;gap:6px;align-items:center}
.back:hover{color:var(--ink)}
.back[hidden]{display:inline-flex !important;visibility:hidden}
.back svg{width:15px;height:15px}
.err{color:#c62828;font-size:.88rem;min-height:1.3em;margin-top:14px}
.done{display:none;text-align:center;padding:24px 0 8px}
.wz.is-done .done{display:block;animation:in .5s var(--ease)}
.wz.is-done form,.wz.is-done .wz-top,.wz.is-done .bar{display:none}
.done-i{width:64px;height:64px;margin:0 auto 20px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center}
.done-i svg{width:28px;height:28px}
.done h2{font-size:clamp(1.8rem,3.4vw,2.4rem)}
.done p{color:var(--mute);max-width:40ch;margin:12px auto 24px}

/* ---------- Legal ---------- */
.legal{max-width:760px;padding-block:60px 100px}
.legal h1{font-size:clamp(2.2rem,4.4vw,3.2rem);margin-bottom:24px}
.legal h2{font-size:1.4rem;margin:44px 0 12px}
.legal p{color:var(--ink-2);margin-bottom:12px}
.legal mark{background:var(--blue-soft);color:var(--blue);padding:1px 4px;border-radius:4px}

/* ---------- Aparición suave ---------- */
.js .up{opacity:0;transform:translateY(18px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.js .up.in{opacity:1;transform:none}
.all-in .up{opacity:1 !important;transform:none !important}

/* ---------- Responsive ---------- */
@media (max-width:980px){
  .menu,.nav-r .btn--light{display:none}
  .burger{display:block}
  .phase,.lp-g,.calc,.faq,.ct{grid-template-columns:1fr}
  .phase:nth-child(even) .ph-vis{order:0}
  .works,.why,.pains,.inc,.others{grid-template-columns:repeat(2,minmax(0,1fr))}
  .facts{grid-template-columns:repeat(2,minmax(0,1fr))}
  .foot-g{grid-template-columns:1fr 1fr}
  .ct-side{position:static}
}
@media (max-width:640px){
  .svc,.works,.why,.pains,.inc,.others,.opts,.fields{grid-template-columns:1fr}
  .nav-r .btn--dark{display:none}
  .hero-cta .btn{flex:1 1 100%;justify-content:center}
  .lp .hero-cta .btn{flex:1 1 100%}
  .svc-vis{height:220px}
  .ph-vis{min-height:260px;padding:18px}
  .lp-vis{min-height:340px}
  .lp-vis .note{display:none}
  .foot-g{grid-template-columns:1fr}
  .tile{width:150px;height:190px}
  .faq-l details p{padding-right:0}
  .toast{transform:scale(.9)}
}
@media (prefers-reduced-motion:reduce){
  .strip-track{animation-duration:120s}
  .js .up{transition:none}
}

/* ajustes */
.ph-txt .chip,.why .chip{align-self:flex-start}
.calc-out > div{display:grid;gap:16px}
.calc-rows{margin-top:6px}
.prod-p{white-space:nowrap;gap:4px}
@media (max-width:640px){
  .work-c{aspect-ratio:16/10}
  .prod-p{font-size:.56rem}.add{padding:2px 5px;font-size:.5rem}
}
@media (max-width:980px){
  .ct-side{display:contents}
  .ct-side .direct{order:3}
  .wz{order:2}
}
/* Tres servicios en una fila (sin CRM) */
@media (min-width:1001px){.svc{grid-template-columns:repeat(3,minmax(0,1fr))}}